MINI  
Worldpremiere

  • Augmented reality launch campaign

The new MINI convertible is presented to the world at a very special location: in your own hands. All the user needs is one of the teaser print ads guiding him to a microsite, where the ad is tracked via webcam. Augmented reality technology now made a 3D model of the new car visible on the ad. The world premiere in your hands. And a big PR story!

 

Touchpoints

  • Microsite including augmented reality application
  • Teaser print ads
  • Online banner
  • Blog promotion (with making of video)
  • PR (online, offline and TV)

 

Awards & Press

  • Animago Award
  • Ads Of The World
  • Digitalbuzz
  • Gizmodo
  • Technabob

Other projects

01
MAX
Your Future

View case study

02
United Nations
Iceberg Songs

View case study

03
Mercedes AMG
Merry Christmas

View case study

04
Playboy
Germany

View case study

05
Red Bull
Formula Face

View case study

+- Imprint

BUZZIN MONKEY GmbH
Nordendstr. 23
80801 Munich
Germany

+49 89 12010901
contact@buzzinmonkey.com
Managing Director: Stefan Becker

Register court: Munich, Germany
Register number: HRB 288183
Tax identification number: DE308566502