MINI  
Worldpremiere

  • Augmented reality launch campaign

The new MINI convertible is presented to the world at a very special location: in your own hands. All the user needs is one of the teaser print ads guiding him to a microsite, where the ad is tracked via webcam. Augmented reality technology now made a 3D model of the new car visible on the ad. The world premiere in your hands. And a big PR story!

Touchpoints

  • Microsite including augmented reality application
  • Teaser print ads
  • Online banner
  • Blog promotion (with making of video)
  • PR (online, offline and TV)

Awards & Press

  • Animago Award
  • Ads Of The World
  • Digitalbuzz
  • Gizmodo
  • Technabob

Other projects

01
L HOMES
Art of living

View case study

02
United Nations
Iceberg Songs

View case study

03
MAX
Your Future

View case study

04
Bosch
#Sensorchestra

View case study

05
Red Bull
Formula Face

View case study

06
Mercedes AMG
Merry Christmas

View case study

07
Playboy
Germany

View case study

+- Imprint

BUZZIN MONKEY GmbH
Nordendstr. 23
80801 Munich
Germany

+49 89 21540315
contact@buzzinmonkey.com
Managing Director: Stefan Becker, Nicole Hackbarth

Register court: Munich, Germany
Register number: HRB 288183
Tax identification number: DE308566502