Red Bull
Formula Face

  • Interactive browser game and campaign

Red Bull Formula Face is the first online racing game with facial steering. A tracking technology recognizes the users facial movement as well as facial expressions via webcam. The user controls his avatar and race car only by tilting his head, blinking, smiling and several grimaces. This is an exciting way to experience the brand worlds of Red Bull.

 

Touchpoints

  • Microsite with browser game
  • Facebook-app. with social features to the game
  • Online banner
  • Social media promotion
  • Blog promotion
  • In-game sponsoring and integration in partner communication
  • Print flyer
  • PR (online, offline)

 

Awards & Press

  • FWA Site Of The Day
  • Webby Award Nominee
  • Shortlist Tomorrow Awards
  • Trendhunter
  • Ads Of The World
  • Adverblog

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+- Imprint

BUZZIN MONKEY GmbH
Nordendstr. 23
80801 Munich
Germany

+49 89 12010901
contact@buzzinmonkey.com
Managing Director: Stefan Becker

Register court: Munich, Germany
Register number: HRB 288183
Tax identification number: DE308566502