Bosch
#Sensorchestra

  • Videos, website and social media materials

To promote Bosch IoT products to the CES in Las Vegas, we tried to find an answer to the question: Is it possible to make music with Bosch appliances? The answer: It is! The Bosch #Sensorchestra content campaign made IoT connectivity audible and visible in a playful way. You can hear and see it in a music video, behind the scenes video, Christmas spot, New Year’s Eve spot and many more videos, photos and GIFs etc. As well as experience the project on a campaign microsite and social media channels.

After home appliances had their gig, a Bosch IoT demo car joined with new sounds and visuals to promote connected mobility features and visions.

Agency: Sapient Nitro

Partner: Apollo Studios

Touchpoints

  • Website
  • Videos
  • Social media
  • Live event (DJ and VJ performance)

Awards & Press

  • Deutscher Preis für Onlinekommunikation

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L HOMES
Art of living

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02
United Nations
Iceberg Songs

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03
MAX
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04
MINI  
Worldpremiere

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05
Red Bull
Formula Face

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06
Mercedes AMG
Merry Christmas

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07
Playboy
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Germany

+49 89 21540315
contact@buzzinmonkey.com
Managing Director: Stefan Becker, Nicole Hackbarth

Register court: Munich, Germany
Register number: HRB 288183
Tax identification number: DE308566502