- Videos, website and social media materials
To promote Bosch IoT products to the CES in Las Vegas, we tried to find an answer to the question: Is it possible to make music with Bosch appliances? The answer: It is! The Bosch #Sensorchestra content campaign made IoT connectivity audible and visible in a playful way. You can hear and see it in a music video, behind the scenes video, Christmas spot, New Year’s Eve spot and many more videos, photos and GIFs etc. As well as experience the project on a campaign microsite and social media channels.
After home appliances had their gig, a Bosch IoT demo car joined with new sounds and visuals to promote connected mobility features and visions.
Agency: Sapient Nitro
Partner: Apollo Studios
- Social media
- Live event (DJ and VJ performance)
Awards & Press
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