• Videos, website and social media materials

To promote Bosch IoT products to the CES in Las Vegas, we tried to find an answer to the question: Is it possible to make music with Bosch appliances? The answer: It is! The Bosch #Sensorchestra content campaign made IoT connectivity audible and visible in a playful way. You can hear and see it in a music video, behind the scenes video, Christmas spot, New Year’s Eve spot and many more videos, photos and GIFs etc. As well as experience the project on a campaign microsite and social media channels.

After home appliances had their gig, a Bosch IoT demo car joined with new sounds and visuals to promote connected mobility features and visions.

Agency: Sapient Nitro

Partner: Apollo Studios


  • Website
  • Videos
  • Social media
  • Live event (DJ and VJ performance)

Awards & Press

  • Deutscher Preis für Onlinekommunikation

Other projects

Art of living

View case study

United Nations
Iceberg Songs

View case study

Your Future

View case study


View case study

Red Bull
Formula Face

View case study

Mercedes AMG
Merry Christmas

View case study


View case study

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